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Richard Prince

Miroir Miroir (group show)
MUDAC - Musée de Design et d'Art Appliqués Contemporains, Lausanne
31 May - 1 October 2017

The idea that we live in the age of the image has been so thoroughly drilled into us, that all discourse now defines our era in these terms. Paradoxically, it has never been more difficult for each of us to read, analyse and interpret them. The speed with which images are broadcast, especially with new technologies, seems to be inversely proportional to our capacity to understand them in all their complexity.

The one object that has been inextricably linked to the idea of image across all ages and art forms, from art to literature, new media to design, must surely be the mirror. As well as its reflective function, it is has also been imbued with strong symbolic connotations. The mirror is thus associated with an array of myths across many cultures.

The exhibition Mirror Mirror takes the form of a series of chapters and aims to bridge the microscopic gap separating our image from our being. Our reflection is utterly specific, making it undoubtedly the most complex of all images. In it, recognition and illusion are confused, giving rise to an inner disorder linked to our constant desire to read our identity here.

Each chapter tackles a specific theme relating to the mirror or reflections, and presents an array of design objects, complemented by others from the worlds of contemporary art and photography. Artists, whether famous or emerging, offer their take on the idea which, on the frozen surface of the window, now defines our being in the world.

MUDAC - Musée de Design et d'Art Appliqués Contemporains, Lausanne


Additional:

Richard Prince

Cowboys: Selected Works from the Collection (solo show)
Espace culturel Louis Vuitton, Beijing
13 April - 2 September 2018

© Richard Prince, all rights reserved © Courtesy Gagosian Gallery, New York
© Richard Prince, all rights reserved © Courtesy Gagosian Gallery, New York

For its third exhibition, the Espace Louis Vuitton Beijing presents Cowboys, an exhibition dedicated to American artist Richard Prince. This exhibition has been produced in the framework of the Fondation Louis Vuitton’s “Hors-les-murs” program, showcasing previously unseen holdings of the Collection at the Espaces Culturels Louis Vuitton in Tokyo, Munich, Venice and Beijing, thus carrying out the Fondation’s intent to realize international projects and make them accessible to a broader public.

Richard Prince belongs to the generation of American artists who grew up in the 1950s at the time of the explosion of mass media (television, cinema, magazines). He appeared on the international scene during the late 1970s alongside Cindy Sherman, Sherrie Levine and Barbara Kruger, as a major proponent of appropriation art. He deconstructed the mechanisms of representation and communication promoted by American popular culture. In 1977 his practice took a radical turn when he started re-using advertising images, which he photographed and appropriated. Cutting out the text logo, he reframed the images, creating blurred effects and emphasising colour. Working largely in series form, his subjects were models, cowboys and women on motorbikes. One of his most well-known series working in this vein is the Cowboys series, appropriating the advertising campaign images of Marlboro cigarettes.

Beginning in the 1950s Marlboro ads featured cowboys riding through the wide open terrain of the Wild West in the United States of America. The cowboy was an instantly recognisable icon, wearing denim, leather chaps, boots, spurs, and Stetson hat. Almost exclusively white, he is portrayed as handsome, weathered, and physically fit. Both a role model and sex symbol, the cowboy appeals to men and women alike. By the mid-1960s the “Marlboro Man”, as this figure became known, was so recognisable and brand-identified that Philip Morris was able to drop all direct references to cigarettes in its ads in favour of subtly alluring smokers to come, and be part of, the epic Western landscape of “Marlboro Country”.

The Espace Louis Vuitton Beijing invites you to experience emblematic works from the Collection of Prince’s Cowboys  series, including: Untitled (Cowboy)  (1994), Mountain Cowboys  (1998-89) and The Blue Cowboys  (1999). Comprised of eight works in total, these photographs exemplify this important and renowned moment in Prince’s oeuvre. Through appropriation by the means of ‘re-photography’, Prince turned the cowboy into an emblematic, complex object, expressing nostalgia for a mythical, foundational period while highlighting the stereotype through “clichés”.

Fondation Louis Vuitton